Buyology looks at how consumers tick

I stumbled on Martin Lindstrom's site recently and I must say that I'm impressed. He talks a lot about product placements in tv shows and movies and how marketing needs to change. This idea resonates with me in particular after finding that my favourite show, the Biggest Loser, has become riddled with product placements to the point where I'm not sure if the show is really 'real' anymore.

Lindstrom talks about Buyology, his brainchild, which is the revolutionary coupling of science and marketing techniques to identify what really works with marketing. The results, thusfar, have been enlightening to say the least. Studies have revealed that certain types of product placements can have deletrious effect on brand recognition instead of spurring purchasing.

Martin drops tantalizing hints about the information that can be found within his book in his video reports from Adage.com, unfortunately the full information can only be found in his book.

Updates to come when I get it!