I was watching tv last night and I saw a commercial that I thought was for a new war game. Imagine my surprise when the poppy coin logo came up and the announcer advised me to "keep the memory alive" by keeping a poppy circulation coin.I sat there stunned for a minute before I could really process that this was a serious ad to commemorate the 90th anniversary of the end of World War I. I have to wonder who was asleep at the PR wheel for this one. I also have to wonder what the government was thinking when they approved the release of this ad. I'm guessing that they're trying to reach younger audiences and thought that video games were the way to go?
A completely CGI commercial gives the whole experience a surreal feeling and, in my opinion, makes a mockery of this historic event. Who knew the Government of Canada held our veterans in such low regard?
1 comment:
Yikes. Is this all they could come up with to grab the attention of the younger generation?
Post a Comment