Toronto is the city that everyone loves to hate, right? Wrong! Since November 2007, the Toronto Star has been running a column called Acts of Kindness that highlights random acts of kindness that are "committed" around the GTA. Articles are submitted by readers who want to share any acts that have happened to themselves or someone that they know.After reading last month's stories, I started wondering why David Miller doesn't try to capitalize on this column and use it to improve the image of Toronto? Toronto as a brand is recognizable world-wide and positively received, so why is it that the opinion of Toronto within North America is so negative?
I guess it doesn't really matter right now. What does matter is that nothing is being done to make the brand image a more positive one or to find out why Toronto has become the butt of so many jokes.
1 comment:
I just recently noticed the "Random Acts of Kindness" section. There are some real gems out of the bunch, as well as a very miniscule amount of yawners.
I absolutely agree with you. What an excellent way to bring a community feel back to a city that has totally lost touch with its wholesome roots. They should be trying to re-establish the Toronto of our parent's generation, with all the warm fuzzies.
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