Sunday, October 26, 2008

Banrock Station: the environmentally aware wine

I was surfing around on the Ducks Unlimited site when I came across a list of their partners and was surprised to find one that didn't seem to fit. It was for Banrock Station, a winery in Australia that so happens to make my drink of choice.

It turns out that Banrock Station prides themselves on being an environmentally friendly and aware brand. To date, they've put $5,000,000 AUD towards conservation, area rehabilitation, and wetland restoration.

Banrock Station focuses on wetlands in particular because they are an integral part of the biosphere, particularly in Australia where over 50% of them have been destroyed. The winery has even gone so far as to restore their main vineyard back to a wetland and have added guided tours and an educational centre focusing on the importance of wetlands.

I have to raise a glass and toast Banrock Station for choosing a seemingly-unrelated cause and doing so well with it. Right down to their company welcome page, Banrock Station makes it clear that their dedication to the environment is one of the fundamental principles that the winery was founded upon, instead of the company following the current "green" trend.

Cheers!

1 comment:

Rapt said...

You might find this interesting...
www.victoria-adventure.org

:-) James (at Starbucks)